The profile reports are intended to provide the user with multiple views of their customer database in a very economic fashion. Reports consist of an easy to interpret presentation including a summary of findings and geographic mapping of your current customers.  The Profile Reports can facilitate improved targeting of prospect lists; therefore, increasing response rates and sales. In addition, the results in this profile can aid assessment of how well the selected target performed.

Executive Customer Profiling Analysis takes an even deeper look at your current customers and provides more in-depth reports.

Cloning models are designed to identify high potential prospects who ‘look like’ current customers.  A model is built using a representative sample of recently acquired, active customers comparing them to a representative sample of non-customers on the prospect file.  The results from this process allow the user to identify those prospects that look like existing customers.

Narrow Your Target .... Increased Return ... Find Prospects

Response models are similar to cloning models.  A model is built using a mailing file with a list of responders and non-responders to a previous mailing.  The results from this process allow the user to prospect for new customers based on a specific marketing campaign.  This type of model builds a set of discrimination rules that determine the differences between your responders and your non-responders.

Maximize Sales.... Reduce Waste.. Increase Customers